For the “all in” woman who is ready to own her goals, set her standards, look like she works out, and take control of her life.

FAT LOSS & MUSCLE BUILDING PROGRAMS

You’re not someone who quits easily.

You’re the woman who pushes through, who shows up, who does the work.

But lately, all your effort feels… heavy.

You’re doing more, but getting less.

You’re training hard, trying to eat “right,” maybe tracking, maybe not — but still not seeing the results you want.

And no matter how motivated or disciplined you are, you can feel it:

You’re stuck in overdrive.
You’re tired of guessing.
You want results that last — without running yourself into the ground.

You don’t need another challenge, another diet, or another hustle phase.

You need a smarter strategy, stronger standards, and boundaries that actually work.

You can love yourself and work on yourself at the same time

A woman kneeling on a tiled floor, wearing a gray oversized sweatshirt, purple athletic leggings, white New Balance sneakers, and white socks, in a brightly lit room with large windows.

Four women in athletic wear sitting and smiling in a brightly lit gym with large windows.

At Goal Strong, we help high-achieving women stop grinding without direction

And start building strength, confidence, and sustainable results through structure and strategy.

✔ We optimize your training — no more cardio punishment, random workouts or 6-7 days a week.

✔We dial in your nutrition — so you can understand food and stop restricting and fearing food.

✔We build a Goal Strong Mindset ™ — so you stop chasing “perfect” and start focusing on what is in your control.

✔ We help you Redefine Balance — so you can be intentional with your efforts, make progress and enjoy life.

✔We help you set Boundaries and Standards — so you can balance your goals and your life and become the woman who unapologetically honours her needs and goals.

This isn’t just macros + workouts.

It’s the final method you need to become the woman who follows through and achieves her goals.

Become Goal Strong

REDEFINING BALANCE X REFINING AMBITION

A woman lying on a sandy beach, wearing a black swimsuit. She has tattoos on her arm and thigh, and some jewelry. In the background, there are rocks and snow on a mountain.

Goal Strong Method Coaching is for you if:

You’re consistent — but not seeing the results you want

You love pushing yourself — but need help knowing what’s actually worth it so you don’t burnout

You want to look strong, feel strong, and live strong

You want to stop feeling overwhelmed and start feeling in control of your life, body and choices

You’re ready to have the results and live a life you’re proud of

It’s not for you if you’re looking for shortcuts, magic fixes, or fluffy “balance” that means doing the bare minimum.

You’re here because you want a solution so you can make progress
with less stress and more ease.

Side-by-side comparison of a woman before and after her fitness transformation, showing significant body toning and fat loss.

Side-by-side comparison of a woman flexing her back muscles, showing progress in fitness. The left side displays her with more body fat and cellulite, while the right side shows a leaner, more toned physique, with the caption 'Goal Strong Society'.

Side-by-side before and after photos of a woman showing body transformation, with her arms extended forward in both images. In the before photo, she wears a black sports bra and Victoria's Secret underwear, with visible stretch marks on her thigh and

Side-by-side comparison of two women showing their back, both wearing strappy sports bras and underwear, with the woman on the left flexing her arms and the woman on the right holding her head, showcasing body transformation.

Side-by-side comparison of a woman before and after weight loss or fitness transformation. In the left image, she is wearing a sports bra and shorts, standing indoors with arms extended forward. In the right image, she is wearing a different sports b

Side-by-side comparison of a woman's fitness transformation, showing before and after photos. In both photos, she stands wearing a black sports bra and black bottoms, smiling slightly. The before photo on the left has a white door background, while t

Side-by-side comparison of a woman's body before and after weight loss or body transformation, showing a reduction in body fat and improved muscle tone.

Side-by-side comparison of a woman before and after fitness progress, standing with arms extended. Left side shows a woman with more body mass, wearing black underwear and a sports bra, in front of a door. Right side shows a woman with a leaner physi

Side-by-side comparison of a woman's body before and after fitness progress. On the left, she appears with less muscle tone, and on the right, she has more defined muscles and a more sculpted physique.

Side-by-side comparison of a woman before and after fitness transformation, showing weight loss and muscle definition, with her back facing the camera.

Comparison photo showing a woman in two different periods, flexing her muscles in the left photo and standing with her hands on her head in the right photo, both wearing strappy bras and underwear, in a home setting.

Side-by-side comparison of a woman's body before and after weight loss; left showing a less toned midsection and right showing a toned, slimmer physique.

Side-by-side comparison of a woman before and after weight loss, standing in a different room for each photo, wearing black top and underwear, showing significant body transformation.

Side-by-side before and after photos of a woman showing weight loss and body transformation progress.

Side-by-side comparison of a woman’s back, showing physical transformation with toned arms, a fitter waist, and more muscular legs after a fitness journey, labeled "Goal Strong Society."

Side-by-side comparison of a woman before and after fitness progress, showing body transformation with reduction in body fat and improved muscle tone.

Side-by-side comparison of a woman before and after fitness transformation, showing weight loss and muscle toning.

Side-by-side comparison of a woman's back showing before and after physical transformation, with toned arms and improved skin condition. She is wearing a black sports bra and matching underwear, holding her hair up with both hands in both photos.

Side-by-side photos of a woman before and after body transformation, showing weight loss and muscle toning. The left photo shows her in a black bra and underwear with a fuller figure, and the right photo shows her in pink activewear with a slimmer, m

Side-by-side comparison of a woman's body before and after fitness progress, showing improved muscle tone and body shape. The woman wears different sports bras in each photo and poses with arms extended forward. The background includes indoor plants,

Woman in blue sports bra and leggings performing a deadlift with a barbell in a bright gym.

At Goal Strong, we don’t just hand you more to do — we help you focus on what’s in your control.

That means identifying the real barriers holding you back, like:

A perfectionist mindset that says if it’s not “perfect,” it’s not worth doing
A broken relationship with food, swinging between restriction and chaos
Fear of food, fear of failure, or fear of what others will think
Social pressures that make it hard to set boundaries to prioritize your needs
Old patterns of self-sabotage or starting over on Monday
Inconsistency that comes from trying to do everything at once

Once we identify these barriers, we help you break through them.

We simplify what matters to optimize your efforts.

We teach you how to show up for yourself intentionally, not perfectly.

We help you build routines, set boundaries, focus on what is in your control and adopt a Goal Strong Mindset that make success inevitable.

Tell me more!

Testimony slider

I have been searching for this freedom from food for sooo long.

Words can’t even express how I’m feeling. My cravings of all things junky and sugary are gone, I am actually loving working out, still tired because well.. baby, but getting better quality sleep when sleeping, fitting into clothes that haven’t fit me in months, my confidence is increasing and that’s just scratching the surface. I am so thankful I took this leap! I feel like a normal person… so crazy to say that food had such a hold on me and my life that I can finally enjoy food and I can see what potential I have!

Words cannot even begin to describe the transformation that I have undergone since starting with GSS.

I cannot believe how much understanding food and fuelling and moving with purpose has given me so much freedom. Jaylyn is the most supportive coach I could have asked for and I’m so thankful l for all her help and guidance. If you are on the fence about starting with coaching, just jump right in. It’s so accessible and you won’t regret the results and confidence you gain. What an amazing program!

I can have control around food and I can use it to fuel me

You know that I LOVE FOOD and it’s not the bad guy, I can have control around food and I can use it to fuel me, give me strength. I feel like I am so close to being that person I used to envy that could eat until they are full then stop, say no to treats, finish eating and walk away feeling nourished and satisfied, walk through a grocery store without looking for something junky to buy, not bingeing when I am upset/stressed/tired. The list goes on and on and on… is this what we call food freedom? ;)

I joined GSS after I had my second baby

My usual methods of losing weight, restricting, and over-exercising were no longer working for me. I was scared to eat anything, I was exhausted and I felt defeated.

The skills I’ve learned through GSS have been life changing. Though there have been external changes, the most significant changes for me have been internal. I no longer feel scared to eat the foods that I love, I don’t feel guilty going out for dinner or on holidays, and I can enjoy food with my family again. I feel confident in m own skin and I love who I am. My all of nothing/perfectionist thinking and energy have improved. I love how my protocols give me achievable goals every day, but also provide me with the space to prioritize myself. Putting this time and energy into myself has made me a better mom. I truly feel like I’ve found balance in my life.

I am a working mom and still able to make these changes

I only started with GSS a couple of months ago and I can’t believe the changes in myself already. I had been working out for 2 and a half years before making the step to join this amazing program and so wish I did sooner. Ashley has shown me that macros do not need to be complicated and that I can live a completely balanced lifestyle. I am a working mom and still able to make these changes. I had watched from the sidelines the GSS Instagram page and loved the positivity and acceptance that was present. I was so scared to make a change from my normal but so happy I took the chance ! I look forward to my up coming months 💕

-Brittany

So empowering and motivating!

I am in my first few weeks at GSS, and I am so impressed. From the initial consult call, to meeting my coach, to getting my program I can say the GSS team truly cares about your success. Having a community for woman, by woman is so empowering and motivating. And I truly look forward to the next 9 months of growth with GSS.

-Alana

I had been with a coach previously to joining Goal Strong Society, but there was a big difference

They actually care and want YOU to succeed. Even with a different coach, Taylor is involved and cares that you have what you need to succeed. I was excited to get back to my goals but nervous because before I wasn’t getting what I needed from my previous coach. Taylor made me feel comfortable trusting her and eventually my other coach on her team, with my goals and being honest about what I can achieve within my timeline with them. I’m excited and ready to achieve my goals while still enjoying life and everything I love in moderation.

-Carley

I had done many dieting changes through my adult life but nothing compared to GSS and how sustainable this lifestyle change was!

I started with GSS to learn about macronutrients and how to properly fuel my body daily. Before I started this journey I simply was not eating enough which lead to chronic fatigue and digestive issues. I had done many dieting changes through my adult life but nothing compared to GSS and how sustainable this lifestyle change was! One component I believe is different about the alignment process compared to other nutritional programs is the focus on eating clean but not eliminating certain foods. This positively impacted my mental health as I frequently would get upset if I knew I couldn’t have certain foods.

Taylor is the most supportive coach and always has her clients’ best interest as her top priority. The community, support, sustainability and love within Goal Strong Society are all components that drew me to working with Taylor and I’m so glad I did!

-Rachael

I am able to eat the foods I like and am not restricted to a cookie cutter meal plan.

I have been working with GSS for nearly a year and let me just say it’s not for the faint of heart or for those who are looking for a quick fix. I started because I was inspired by her clients photos and didn’t realize the damage I had done to my body and that my results would not be a quick fix. When I began with Taylor I had been working with a 1200 calorie meal plan type program so I had a lot of repairing to do… In my reverse diet with Taylor I doubled my calories in the course of 9 months and only fluctuated with my weight at a max of 9 lbs. But don’t let that scare you away… I don’t nearly pass out every single time I workout anymore. I’m stronger, more confident, have more energy and now that I’ve finally repaired my 1200 calorie issue I am in a fat loss phase with my weight declining. Which I know is actual fat loss. I am able to eat the foods I like and am not restricted to a cookie cutter meal plan. I can’t wait to see where my next year takes me with GSS.

- Carli

From Our Clients

See their transformations

Ready to Get Goal Strong?

Choose the level of support that fits you — from personalized coaching to group challenges to app-based training. We’ll give you the strategy, structure, and tools to help you transform your body and life.

A person wearing blue leggings and a sports bra stretching their leg in a yoga pose indoors near a large window.

goal strong by design

Orange circular decoration with the text 'We start September'.

Our Group Program

A 6-week group program designed to help you build habits, momentum, and foundation you need for success. Perfect if you’re ready to level up your consistency, learn the basics, and get support alongside the Goal Strong Community. Offered 2-3x per year.

Tell me more!

A woman in blue athletic wear standing indoors in front of large windows, looking to her left.

Goal Strong SIGNATURE Coaching

Our Goal Strong signature program

Personalized, high-touch coaching for women ready to transform their body through nutrition, training, mindset, and lifestyle. Get customized 1:1 support, customized protocols for your body, your own Goal Plan and direct guidance from your coach every step of the way.

Tell me more!

A woman with wavy brown hair wearing a navy sports bra and leggings exercising with a dumbbell in a bright room with large windows.

The Goal Strong Training App

Access our expert-designed training program right from your phone and in our app. Build strength, muscle, and confidence in the gym or at home with structured programming to build lean muscle and the freedom to train on your own schedule.

Tell me more!

A woman in athletic wear doing a fitness pose inside a bright room with large windows.

Meet

Founder, lead coach?

Hey! I’m Taylor

For years, I chased extremes. I was overtraining, under-eating, obsessively tracking, and convincing myself that getting “skinny” would finally make me confident. But even when I got smaller, I wasn’t happier. I was burnt out, frustrated, and still didn’t look or feel like the strong, confident woman I wanted to be.

Everything changed when I stopped focusing on doing more and started focusing on what actually mattered. I learned how to fuel my body, train with purpose, prioritize rest, set standards that reflected the woman I wanted to become — and most importantly, create a lifestyle I actually loved.

Because here’s the truth: Goal Strong women have big goals and they don’t like to settle for average. They’re willing to put in the effort when they know what they are doing works. The key to sustainability isn’t just discipline — it’s loving the process. It’s building a way of living that feels good, inside and out. Consistency and progress is 100x easier when you love what you are doing and trust the process.

My journey over the last 8 years led me to create the Goal Strong Method™ — a framework designed to help other high-achieving women break free from extremes, optimize their efforts, and transform not just their bodies, but their mindset and life.

At the end of the day, it’s not just about achieving your physique goals. It’s about becoming the woman who knows how to maintain them — with less stress, more ease, and the freedom to enjoy the life she’s building instead of feeling trapped by it.